![]() The online debate surrounding the product suggests that it’s either an incredulous or ingenious product – as Will Smith aptly chimed in:I think the Amazon Dash is both idiotic and brilliant.- Will Smith April 1, 2015 Watch the commercial here: Spurring online buzz, albeit unintentionally or otherwise, the product gained some serious online traction. Jessica Dolcourt April 1, 2015Amazon dash was by far the best April Fools’ this year - joshua schachter April 2, 2015The launch of the product around April Fools’ Day appeared to have been marketed and timed perfectly – when consumers are more likely to check out innovative products. ![]() The confusion was widespread, particularly on Twitterverse:I keep waiting for someone to tell me that Amazon’s new dash buttons are an April Fools’ joke. The product was so unheard of that netizens started to question if it was a legitimate product or just another prank from the Seattle-based e-commerce giant. Any time you need more diapers, shampoo, toothpaste or what-have-you and you find yourself too lazy to run to the store, the dash button takes care of that and ships your necessity with a push of a button.Amazon banked so much on the product’s “wow” factor that it was confused with a prank. Is your favourite detergent running out? Just hit the detergent button. Shoppers can order for more products whenever they need them.Run out of coffee? Press the coffee button. A day before April Fools’ Day, the e-commerce retailer debuted Dash – a physical button that lets its customers order items with a push of a button.Amazon’s one-click feature takes a real-form of a small plastic hardware that you can stick on walls for on-the-go shopping. Martin, is sometimes it goes to far.While each year sees tons of new fake products “launched” on April Fools’ Day, (just take a look at this year’s round up of brand gags: Brands play April Fools’ pranks) here are some brands that actually debuted or marketed real ones around the prank season.Amazon is one clever brand to do this. Much of our humour involves a negative barb or a jab, but it's all in fun and the recipient takes it that way. ![]() "When you are joking about somebody's gender or sexual orientation or race or whatever, it can be really funny to the person that is making the humour but not at all funny to the person who is the butt of the humour and I think definitely is inappropriate, especially in the workplace." So it's having a lot of fun at somebody else's expense."Īnd non-verbal humour, the kind we call a practical joke, isn't the only kind that can be hurtful, said Dr. "But it isn't funny to the guy who got the letter at all, there is no humour in it whatsoever. With regard to the Howlett situation, it is easy to imagine the perpetrators having a great time putting the prank together and thinking it was hilarious, he said. So "I think it is appropriate to set limits on the kinds of humour that can be used in the workplace." Jokes can be appropriate and beneficial but they can also be detrimental, Dr. ![]() And that just kind of put him over the edge." Howlett "was told he had to do this huge amount of work within a short amount of time and he was already under a huge amount of stress. Rod Martin, a professor at the University of Western Ontario in London who is one of Canada's foremost experts on humour, said Mr. Polhill and the other city councillors can't talk about that "problem" because it is a personnel matter. We just don't want these things to happen again." Mr. We had an incident with an upper-level manager that created quite a problem. "It just takes away the potential for someone to be embarrassed or someone to be put in an unfortunate situation. "Everybody was pretty much in agreement with it," city controller Bud Polhill said yesterday of the new bylaw. They say practical jokes played at work can be hurtful and that's something they have learned the hard way. Coming so soon after Newfoundland's premier landed in hot water for making a wisecrack about drunken legislators, and after Conan O'Brien had to say he was sorry for the anti-Québécois rants of a plastic puppet, the new code of conduct may prompt some to ask if Canadians have truly lost their sense of humour.īut London's councillors are making no apologies. ![]()
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